One year on, a big success for expensereport.online website about expense reporting in Russia

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One year since the expensereport.online website started as part of the Avansovka platform.

The core idea of the expensereport.online website is to provide information and data about expense reporting in Russian on one central website. The information is provided multilanguage English, German and Russian. And the information about expense reporting in Russia is not theoretical texts but practical advise written by practitioners for real users.

If you are interested in certain aspects about expense reporting in Russia please contact us. The contact information is here.

So talking is easy but here some hard facts.

Weekly users on Expensereport.online development since start

User / reader development of Expensereport.online. Per week since start.

Some data about the Usage.

From 0 the website grew to about 500 weekly users, or a bit more than 2200 per month.
Current growth rate per month is around 15%; since start average rate 30% per month
Big success with search engines. While in th beginning most visitors came through google now 1/3 of the traffic comes from Yandex.

And some data about expensereport.online and average results in google webmaster

Google Webmasterdata on expensereport.online

So to explain above a bit for the untrained eye.

Here the last 28 days filtered for Russia.
Extemely high click through rate (CTR) of 9.4 %. It peaked at 13% about one month ago and now slightly dropped. CTR measures how many clicks the site received compared to the showing in search results. Average sites are 3 to 5%. And what is most astonishing, these click through rates are for generic terms around expense reporting and not e.g. a company name or another brand name.
Funny, when checking the CTR in other CIS countries, same results, also through the roof high at around 10% even though there is no targeting to other CIS countries yet
The average position makes the click trough rate so impressive high. Average position of 7 for all search terms is just bejond the wildest expectations. On average this means each search where something is displayed in organic search is on the first page of search results.
And the number are stable and are constantly growing. The number of search terms listed in Webmaster is not at 400 and growing each week.

And some information in detail about the individual search terms

Here see some extract on the search terms. Due to confidentiallity the precise terms are blocked and can not be shown here. Too much competitive data in them for anyone who knows how to do Search Engine Optimization.

Search terms, positions and click through rates

Some facts:

Some google positions are listed at 1.0. This means every time this generic term is displayed at number 1 position in the search results. That is rare.
On single terms click through rates at 60%, peak is 68,75%; meaning two thirds of the people searching for this topic come to the webpage.
And looking longterm, over several month these positions are stable.
Constantly new terms come in at low positions and the slowly rise in the positons on google search

And how does this on websites with searches.

or here.

The Avansovka Platform

And why is this website in the Avansovka Platform develop important and why the Founder of Avansovka spend the effort to develop a website with answers to expense reporting in Russia. Very simple.

The Avansovka platform consist of three parts. They are:

Expensereport.online webpage
Avansovka App for Apple and Android
Avansovka webpage

Part the expense reporting online webpage is to provide information and be the source for everybody who wants to understand expense reporting better in Russia. The project is working, the site is growing steadly. Users will be also informed that expense reporting can be done with a beautiful app.

The Avansovka app will be submitted in November 2016 to the app stores. The App is powerfull and free for the user. With no limitations. Users will be amazed by the flexibility and user interface of the app. Ready to go finally in November 2016. Read here more.

Last in the beginning of next year will come the web interface, server version and much more functionality which will revolutionize expense reporting in Russia.